SEPTEMBER 19, 2026 · 6:00 PM – 10:00 PM · HILTON MCLEAN TYSONS · BLACK TIE OPTIONAL
DRAFT FOR REVIEW — NOT APPROVED, NOT PUBLISHED, NOT RUNNING
Nothing here has been placed on Facebook. Shared for the Committee's review only.
NEWLY ADDED · GLENN YOUNGKIN, SPECIAL HONOREE
Two current options lead the page — Row 10 “The Roster” walks the whole cast as a ten-second slideshow, and Row 9 “The Newcomer” is the single-hero cut built around Governor Youngkin. Both are built to run on Meta and match the live landing page and the announcement email. The four Burgum rows below are kept for reference only — Secretary Burgum’s likeness may not be advertised at this time, so those rows are not eligible to run. Every row clears the size at which type is readable on a phone.
ROW 10 — “THE ROSTER”
NEWEST · FULL CAST · MULTI-SLIDE
The first gala ad that moves through slides instead of holding one frame — because the draw is no longer one face, it’s a room full of them. It opens on the urgency, then leads with the news — the “Just Added” reveal for Governor Youngkin — then special guest Jonathan Turley with emcee Vince Coglianese, then the three honorees, and closes on the date, venue and ticket link. Runs ten seconds, and the Gala seal and the Fairfax GOP logo sit large on every slide.
A different tool than the single-hero rows: this one introduces the whole evening in ten seconds, so it earns the click by showing depth of program — a Fox News legal scholar, a WMAL host, three lifetime GOP honorees, and a former Governor. Same offer and the same paid-for line; Burgum does not appear. Each slide holds ~2s, so credentials are trimmed to what a phone can read at a glance.
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ROW 9 — “THE NEWCOMER”
YOUNGKIN · SINGLE-HERO
The row for the news: former Governor Glenn Youngkin has been added as the gala’s Special Honoree, and this is the creative that says so. It is built on Row 7’s phone-legible geometry — the same type scale where every line of the offer clears the size at which type is readable on a phone — with Governor Youngkin in the hero ring and a gold “JUST ANNOUNCED” banner pinned across the top. That banner rhymes with the “Just Added” seal on the live landing page and the announcement email, so the three surfaces read as one campaign. It opens the way Row 8 does — the Gala seal and the Fairfax GOP logo flash up together on a cream plate, then collapse into the Governor’s portrait (largest on 9:16, where there is room to spend on the marks).
This is the creative meant to run on Meta. Secretary Burgum’s likeness may not be advertised as of now, so the four Burgum rows below are retained for reference only and are not eligible to run. Same offer, cut for the phone: the face, the name, the office (Former Governor of Virginia), the gala name, the date, the venue, the Master of Ceremonies, the button, the web address and the paid-for line — nothing below the legibility floor. The portrait is the official Virginia gubernatorial photograph (public domain), background-replaced to the gala’s navy, likeness untouched.
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ROW 8 — “THE MARK”
BURGUM · REFERENCE ONLY · NOT ELIGIBLE TO RUN
This is the row where Burgum, not the seal, is the hero — the only one of the four built that way. Facebook renders feed video at the width of the screen, so a 1080px asset arrives on an iPhone at 390pt — everything is divided by about 2.8 before your eye reaches it. Measured across the earlier concepts, 161 of 184 text elements landed below the size at which type is readable. Every row on this page has since been rebuilt to clear that floor, which meant cutting copy: the presenting line, the 6–10 PM time range, “black tie optional”, the $500 commission floor and the web address are gone from all four.
It opens on the committee’s own logo. The mark fills a cream plate, then that plate collapses — an iris shrinks and travels until the white has drained into a blank disc, and Secretary Burgum is struck into the space it leaves. The committee hands off to the man it booked.
This is also the only row where the Fairfax Republicans logo appears at full size and full colour. That is why the opener exists at all: the mark is navy and red ink on transparent, so on a navy field its navy ink disappears — it requires a light plate. The opener costs 14 of the 150 frames; the endcard is untouched.
Every element arrives strictly top to bottom, in reading order. The footer is a co-brand lockup — the committee mark beside the gala seal at matching height. Vince has a face here: his portrait sits in a disc beside his billing on 4:5 and 1:1. Each ratio is composed for its own canvas rather than scaled from one master — 9:16 runs a larger type scale because Story is the one placement where the video fills the whole screen, and 16:9 centres the two logos under the Secretary’s portrait.
4:5 FEED
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ROW 5 — “THE ROOM”
PEOPLE-FORWARD
The Chair’s people-forward direction — a room, not a mark alone. The ballroom is a generated plate, sanctioned as such; the seal, type and billing are ours. The seal stays the hero, with both men billed beneath it: Burgum on a larger disc, in brighter gold, with his office line; Vince on a smaller disc with none. Rank without anyone having to say so.
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ROW 4 — “THE FLASHBULB, BOTH FACES”
LOGO FIRST · TWO FACES ON THE COIN
The committee’s logo opens on a cream plate and collapses into the struck seal — then both faces appear, pinned either side of the coin, Burgum larger and to the left. This is the only cut where the two men sit ON the seal rather than beneath it, so the billing below runs as text. Plain navy field on purpose: the drama here is the strike and the flashbulb, and a photograph behind that fights it. (16:9 has no room to pin beside a seal in a 400px column, so that ratio bills them as discs instead.)
4:5 FEED
Best feed placement
1080 × 1350
1:1 SQUARE
Feed
1080 × 1080
9:16 STORY
Stories & Reels
1080 × 1920
16:9 LANDSCAPE
In-stream / desktop
1280 × 720
ROW 2 — “THE MONUMENT AT NIGHT”
FIREWORKS
Fireworks over a night sky — the loudest of the four. The seal is the hero and the sky is generated, not photographed. Same billing as the others: Burgum first and larger, Vince beneath him. Worth knowing before this one runs: hundreds of 1–2px gold hairlines on near-black is the worst case for Facebook’s transcoder, so if this row is chosen it should be uploaded unpublished first and checked on a phone.